In Episode 2 of Back for More, host Amy LaVange sits down with home services expert Gary Burch. Together, they tackle one of the biggest challenges facing service businesses today: designing customer lifecycles that feel personal, even as you grow.From HVAC to pest control, Gary shares real-world examples and actionable insights. Watch the episode to learn how brands can use behavior-based marketing to create intentional, loyalty-driven customer journeys.Bonus: Put what you learn into action. Download Automating Personalized Customer Experiences with ready-to-use workflows for service reminders and post-purchase engagement.

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