Avram and Rachel were so thankful that their business kept running *mostly* smoothly while they took nearly seven weeks off when their son Lincoln was born. But with that time off came an intense realization. What they were busying themselves with day in and day out wasn’t necessarily missed while they were gone. This led them to quite the epiphany—what we think is important, isn’t.

This week on the pod, Avram and Rachel share a bit about their experience coming back from parental leave, and they share a framework for determining what really is important in your business.

Show Notes: https://babiesandbiz.com/7

1:18 What happened to Avram and Rachel’s business after Lincoln was born?

2:03 Avram admits a delusion he had about what paternity leave would be like

2:57 The biggest epiphany of all that came during parental leave

4:25 Avram introduces a framework for determining what is really important in your business

7:47 An example of what’s urgent versus what’s important

8:48 Another invaluable lesson from our friend and mentor, Adrienne Dorison

10:33 Rachel unlocks the Queen Bee Role

12:40 Avram shares how business school can only get you so far if you don’t take the time to apply it

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