The adoption of software as a service has skyrocketed in recent years. This delivery model has many benefits for businesses: accessing software remotely and at a fraction of the cost with maintenance and updates are handled by the solution provider. But this doesn’t mean SaaS solutions sell on their own. SaaS businesses must actively research potential customers and promote their offerings. One strategy is to form strategic alliances with other companies to foster sales and increase market reach.  This post will explore how third-party organizations, such as outsourcing partners or resellers, can help boost your SaaS sales.

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