Listen "35: How & When to Scale Marketing Operations w/ Brendan Kavaney"
Episode Synopsis
Time to scale your marketing operations? That’s a good place to be — it likely means your business or industry is growing. Still, scaling marketing operations can be challenging. On this episode of B2B Revenue Acceleration, we asked Brendan Kavaney to join us for this discussion. We plugged him with questions about martech, data, internal expertise, and service marketing, and he did not disappoint. Brendan is the Global Head of Field Marketing and Demand Generation at Mindtree, an IT services company with 20k employees and $1B run rate.
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