What you need to remember in today’s world is that having a unique product is only a ticket to play the game.     It’s not going to help you win the differentiation battle.”   That’s what Chris Orlob, the Senior Director of Product Marketing at Gong.io, believes about differentiating yourself in the marketplace.  He understands that it is not your technology that will set you apart from your competitors.     It’s all about setting your company up as a strategic partner immediately in sales conversations that will lead to you dominating the marketplace.

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