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Listen "Salesforce: Does the "Customer Journey" Exist?"
Episode Synopsis
Matthew Sweezey is author of Marketing Automation for Dummies, keynote speaker, and a marketing futurist. He shares his thoughts on personas, the future of marketing automation, and his upcoming book.
Check out Marketing Automation for Dummies: http://www.amazon.com/Marketing-Automation-Dummies-Mathew-Sweezey/dp/1118772229
Check out Marketing Automation for Dummies: http://www.amazon.com/Marketing-Automation-Dummies-Mathew-Sweezey/dp/1118772229
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