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Listen "Robbie Kellman Baxter: Achieving Lifetime Customer Value"
Episode Synopsis
Robbie Kellman Baxter is creator of the popular business concept "membership economy", strategy consultant, and a best-selling author. In this episode she shares her thoughts on rethinking the marketing funnel, superusers, and how the membership economy impacts B2B marketers today.
Find out more on The Membership Economy: http://peninsulastrategies.com/the-membership-economy/wp/
Find out more on The Membership Economy: http://peninsulastrategies.com/the-membership-economy/wp/
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