ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "CEB: Applying and Developing Consumer Insight"
Episode Synopsis
Rob Chen is the CMO at CEB. CEB is a best practice insight and technology company and they recently held a Sales and Marketing Summit in Las Vegas. I met up with Rob there to discuss how working for a company that’s constantly researching best practices for marketing can test and utilize those insights.
: http://technologyadvice.com/blog/marketing/behind-the-scenes-insights-from-the-2015-ceb-sales-and-marketing-summit/
: http://technologyadvice.com/blog/marketing/behind-the-scenes-insights-from-the-2015-ceb-sales-and-marketing-summit/
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