ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Transforming brand perception with ŠKODA UK"
Episode Synopsis
Kirsten Stagg is the Marketing Director at Skoda UK. She has delivered record-breaking marketing performance, market share and profit growth whilst delivering a 53% increase in average product sales.Using creativity and self-deprecating humour, Kirsten has helped transform the brand into an incredible success story and has elevated the ŠKODA brand.We discuss:How Skoda used marketing to refresh brand perceptionUtilising the power of creativity to engage a greater audienceHow Skoda is utilising emotional marketing todayWhy there is a lack of creativity within the automotive industry
More episodes of the podcast B2B Marketing Needs Don Draper
Building a B2B Challenger Brand
31/01/2024
Creative B2B marketing Innovation at Cisco
11/12/2023
A Human Approach to Marketing Cybersecurity
28/11/2023
B2B's golden age is now
17/10/2023
Inside Intel's creative marketing powerhouse
07/06/2023
How SAP is redefining B2B marketing
10/05/2023
Mastering the art of brand building
30/03/2023
In God we trust