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Listen "Richard Parsons on Why B2B Marketing Needs Don Draper Part.1"
Episode Synopsis
Richard Parsons is the Co-Founder and Managing Director at True, one half of the creative spark for this podcast series. True was founded in 2012 to be a different type of B2B agency - to break free from the world of short-term 'performance' and the kind of marketing that swamps the industry without much deeper impact. We talk about:What being 'a bit more Don Draper' means to himRichard's purpose behind launching this podcast Why he co-founded True Richard's take on ABM and how it should be done properlyWhat makes great work stand outWe hope you enjoy our fascinating conversation with Richard.
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