ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Richard & Cos review 2022 and preview 2023"
Episode Synopsis
Richard Parsons and Cos Mingides are the co-founders of True, which was recently named B2B Creative Agency of the year - and the brains behind the B2B Needs Don Draper podcast. The last year of the podcast has welcomed some fantastic guests from a broad spectrum of brands giving their views on how B2B Marketing is changing and how they’re running marketing in their organizationsRichard and Cos respond to key points shared last season and their thoughts on the matter. We discuss:Why now is a good time to be in B2B MarketingEmotion and creativity the new paradigm in B2B MarketingThe key lessons B2B brands can learnThe problem within B2B right nowWhat being a bit more Don Draper mean for B2B brands
More episodes of the podcast B2B Marketing Needs Don Draper
Building a B2B Challenger Brand
31/01/2024
Creative B2B marketing Innovation at Cisco
11/12/2023
A Human Approach to Marketing Cybersecurity
28/11/2023
B2B's golden age is now
17/10/2023
Inside Intel's creative marketing powerhouse
07/06/2023
How SAP is redefining B2B marketing
10/05/2023
Mastering the art of brand building
30/03/2023
In God we trust