ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Max Kahn on driving global marketing through creativity"
Episode Synopsis
Max Kahn is the Head of Growth for SAP.IO. Max is helping to scale SAP's start-up partner ecosystem, make connections between start-ups and enterprise customers, and expand into new markets across the Americas, Europe, Middle East, and Asia. We talk about:The role of design and creativity within brand growthWhen to focus on brand building vs demand genStaying true to brand while showing innovation and differenceHow to effectively communicate brand purpose
More episodes of the podcast B2B Marketing Needs Don Draper
Building a B2B Challenger Brand
31/01/2024
Creative B2B marketing Innovation at Cisco
11/12/2023
A Human Approach to Marketing Cybersecurity
28/11/2023
B2B's golden age is now
17/10/2023
Inside Intel's creative marketing powerhouse
07/06/2023
How SAP is redefining B2B marketing
10/05/2023
Mastering the art of brand building
30/03/2023
In God we trust