In this episode of B2B Marketing Refresh, Terri welcomes Jonti Bolles, CEO of WHO Digital Strategy, to discuss the influential world of digital marketing. They talk about the robust integration of AI in marketing tasks like website design and how important it will be to maintain human oversight for quality and authenticity.They also cover the synergy between sales and marketing teams, emphasizing the importance of collaboration and the strategic use of CRM tools to enhance efficiency. In addition, they talk about the challenges faced by B2B companies, stressing the need for a blend of skills in today's rapidly changing marketing landscape.Jonti also talks about her own company’s rebranding from White Hat Ops to Who Digital Strategy, highlighting sustainability and ethical practices in SEO. The conversation also explores the concept of topical authority and the shift from focusing merely on keywords to creating topic-focused content to dominate industry conversations and fulfill consumer queries efficiently.To connect with and find out more about Jonti, visit: https://whodigitalstrategy.com/To find out more about Marketing Refresh, visit: https://MarketingRefresh.comKey Topics Discussed:The use of AI in marketing and balancing it with human expertiseThe importance of sales and marketing collaborationChallenges faced by companies in managing expectations with marketing agenciesThe evolution of White Hat Ops into Who Digital StrategyThe shift towards topic-focused content in SEOStrategic use of CRM and AI tools to enhance marketing and sales efficiencyInsights on maintaining quality over quantity in digital contentBenefits of establishing topical authority for online presence

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