It seems like everyone has their own podcast, so is it still possible for you to use a podcast that will grow your company?In this episode of Marketing Refresh, Terri welcomes Erin Gregor, Founder of PodGrowth to discuss the ins and outs of using podcasts to enhance B2B marketing strategies.Erin talks about why most companies make the mistake of looking at a podcast as a tool that should bring in sponsorships. There are several other ways that you can use this medium to grow your company. From strategically selecting podcast guests to highlighting behind-the-scenes of what it's like to work with your company, podcasting can be a powerful way to quickly build a know, like, and trust factor with your potential clients. They also highlight why podcasting can be so powerful. It allows you to create one piece of content and multiply it into various pieces of content, especially effective on platforms like LinkedIn. Erin also gives examples of how podcasting can help achieve significant organic reach on YouTube using only short podcast clips. Additionally, they discuss how podcasts can reveal company culture, which helps attract exceptional employees.Topics Covered:Guest Strategy for PodcastsOrganic Reach and VisibilityPodcast Episode Lengths and FrequencyBuilding Credibility and Thought LeadershipCompany Culture and Attracting TalentHosting Skills and Podcast DevelopmentOvercoming Barriers in PodcastingTo learn more about PodGrowth, visit: www.PodGrowth.coTo connect with Marketing Refresh, visit: MarketingRefresh.com

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