In this episode of B2B Marketing Methods, host Terri Hoffman, CEO of Marketing Refresh, interviews Hunter Holtshopple, the Marcom Manager for the Evaluation Business Line at SLB. They discuss his varied career path from a mechanical engineer to a marketing and communications leader, as well as the strategies SLB employs for effective B2B marketing. Topics include the evolution of SLB’s brand, the importance of combining technical expertise with traditional marketing skills, leveraging AI, and the value of trial and error in marketing. Hunter also shares insights about his podcast 'Beyond the Reservoir', and how SLB’s marketing efforts are adaptable to meet both technical and customer needs.Topics Discussed:Hunter's Career Journey and Role at SLBThe Importance of Technical and Marketing SynergyLearning and Adapting in MarketingThe Birth and Impact of the PodcastEngaging at Trade Shows and ConferencesLeveraging AI in MarketingAccountability and Communication in MarcomTo learn more about Hunter Holtshopple, connect with him on LinkedIn at: https://www.linkedin.com/in/hunter-holtshopple/To connect with Marketing Refresh, visit: MarketingRefresh.com

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