In this episode, Terri welcomes Mohamed Sameh, Managing Director at SESCO Cement. Since its inception in Egypt in 1964, SESCO has grown to be a major player on the global scene, now making waves in over 70 countries and having a strong foothold in the Houston market. Mohamed shares his 25-year journey in the industry and the challenges of transplanting family business values into the competitive U.S. market.Mohamed discusses SESCO's unique workplace culture, emphasis on personal responsibility, and relentless dedication to customer service. He also discusses how they've embraced marketing and which strategies have helped propel their growth.Terri and Mohamed also discuss the intricate dance between maintaining company culture and managing growth. Mohamad also shares his secrets to empowering marketing teams, fostering a family-like company atmosphere, and the importance of tangible marketing deliverables.For more information on SESCO Cement, visit: https://sescocement.com/To connect with Terri at Marketing Refresh, visit: https://MarketingRefresh.comKey Topics:Introduction to SESCO's backgroundThe keys to their expansion to over 70 countriesMarketing strategies and target segmentsWhy company culture has been so important to themTheir passion about marketing, and why they’re expanding the roleWhy their marketing relies on accountability, reporting, and dataMohamed's goals to expand their personal and company network

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