In this episode, host Joaquin Dominguez brings together top B2B marketing experts to explore how behavioural science can transform your marketing strategy. Featuring insights from Nancy Harhut, one of the Top 10 B2B Marketers in the World, the panel dives into practical techniques that drive real results. From cognitive fluency to the power of emotional storytelling, we discuss actionable ways to simplify your messaging, build brand connections, and boost conversions.Join Joaquin, Nancy, Mark Liversidge, Tom Rivers, Anne-Catherine Kaiser, Birgit Lewinski, and Mariana Nunes as they share their strategies for navigating the evolving world of B2B marketing. Discover how to stand out, create meaningful connections, and leverage behavioural science to shorten sales cycles and increase engagement.🎧 Tune in now to revolutionise your B2B marketing approach! Hosted on Acast. See acast.com/privacy for more information.

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