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Listen "E104: Higher Productivity and Efficiency through Project Marketing"
Episode Synopsis
In this episode of B2B Marketing Futures, we explore how project marketing is becoming a game-changer for high-performing marketing teams. Joaquin Dominguez is joined by Alex Long (AlphaSense), Jacqueline Murphy (Reveal), and Raven McFarlane (Bluebeam) to discuss how structured project workflows, PMO-style operations, and smart tooling are helping marketers improve campaign speed, consistency, and impact.We dig into:What project marketing really means in practiceCommon execution pitfalls and how to avoid themThe real-world value of tools like ClickUp and MondayWhether it’s time for a dedicated Marketing PMOIf you’ve ever struggled with unclear briefs, missed handoffs, or campaign chaos—this one’s for you. Hosted on Acast. See acast.com/privacy for more information.
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