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Listen "Real-World Insights On ‘The Changing Market’"
Episode Synopsis
We are back with another episode of the B2BMX podcast, starring Terminus’ Natalie Cunningham who took the stage at #B2BSMX in Boston just a few months ago! Co-hosts Klaudia Tirico and Kelly Lindenau can’t wait to share this session with the audience, as it’s one for the books.Cunningham enforces the idea of shifting time and resources to a proactive and strategic account centric GTM motion. It is no longer applicable to do the bare minimum in B2B; it is essential to focus on revenue impact, efficiency and predictability.Tune in to episode two to learn:How to view the current state of B2B marketing as an opportunity;The transformation of today's CMO and its evolving role to drive alignment;The strategy behind account-based transformation; andVarious insights into “the changing market.”RELATED LINKSRegister for #B2BMX in ScottsdaleTerminus
More episodes of the podcast B2B Marketing Exchange
Why B2B Marketing Teams Need To Think BRAVE
19/02/2025
Demystify Your GTM Strategy With The 9 “Cs”
12/02/2025
Reimagining ABM With AI
18/12/2024
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