ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Master An Allbound Strategy w/ PatientPop"
Episode Synopsis
Creating a powerful demand gen engine isn’t just about mastering the art of inbound. And you certainly can’t just rely on outbound. PatientPop is a great example of a company that mastered the art of allbound—a combination of both approaches—to improve sales and marketing alignment and maximize their revenue results. During this session, you’ll hear from both sales and marketing about how they mastered this approach by having tough conversations and taking a hard look at their existing processes.
More episodes of the podcast B2B Marketing Exchange
Why B2B Marketing Teams Need To Think BRAVE
19/02/2025
Demystify Your GTM Strategy With The 9 “Cs”
12/02/2025
Reimagining ABM With AI
18/12/2024
In God we trust