B2B buyers want to be in control of their journey. They want to access information when, where and how they want, and they want to determine when a sales rep engages with them and what they discuss in conversations. Messaging has emerged as an effective way to give buyers that power and arm sales and marketing with powerful insights about their audiences. This session replay from the 2020 B2B Marketing Exchange delves into how Unity leveraged real-time messaging. Jesus Requena, the company's Director of Growth Marketing reveals how you can:Increase quality leads to your inside sales team;Boost online conversions with assisted transactions and custom messaging; andImprove customer retention with targeted messaging.

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