Let us know your thoughts.If you’ve got a brand refresh on the B2B marketing roadmap, this episode with Dale Koerner and Shannon Bayliss is your go-to pit stop before you think about ripping that band aid.Here's what you'll learn:1. Setting the Course: How to kickstart your brand refresh with a strategic roadmap.2. Everyone in the Driver's Seat: Why hearing from your brand's founders and decision-makers is a game-changer.3. Build Trust: Learn how to make a strong case for your brand refresh that everyone can believe in.4. Work with Sales: Discover why teaming up with the sales crew is a smart move to make your brand work better.5. What to Keep, What to Change: We'll help you decide what parts of your brand to keep, tweak, or redo.6. Use Tools and Data: Explore how data and special tools can help you make smart creative choices.7. Fact-Powered Creativity: See how facts and numbers can make your creative ideas shine.8. Keep the Wheels Turning: Understand that a brand refresh is an ongoing journey and be prepared to adjust and improve as needed.9. No Need to Rush: Take your time, don't hurry. Make sure your brand refresh fits your bigger plan.Dale on LinkedInShannon on LinkedInFor more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nzSubscribeWhen you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your FeedbackGot something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/YouTube: https://www.youtube.com/@WeDoB2BLet’s roll up our sleeves and take on tomorrow together.

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