ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "#50: How To Build B2B Technology Brands That Shine"
Episode Synopsis
In this episode, B2B International’s Head of Growth, Nick Hague, is joined by LinkedIn’s Kristen Johanson, to discuss how to build B2B technology brands that shine using key learnings from LinkedIn’s 8th Annual Technology Buying Report, Brand to Buyer. Read the full Brand to Buyer report - https://business.linkedin.com/marketing-solutions/success/tech-buyer-research-report Learn more about the 95/5 rule discussed in today’s episode - https://business.linkedin.com/marketing-solutions/b2b-institute/b2b-research/trends/95-5-rule
More episodes of the podcast B2B Insights Podcast
#68: How to Build Effective CX Programs
25/09/2025
#67: AI Is The New Fire; Don’t Get Burned
26/02/2025
In God we trust