S2E4: Digital Marketing from Awareness to Lead Generation Part 2

08/07/2021 22 min

Listen "S2E4: Digital Marketing from Awareness to Lead Generation Part 2"

Episode Synopsis

How can B2B businesses take their Information QualifiedLeads to the next level?
In this week's B2B NAV, Oliver Brewood is joined by Digital Account Director, Dimo Stoychiev and Senior Account Manager, Rebecca Spence.
From creating a cost-effective, engaging content journey to maximising retargeting and digital tactics, the trio go further down the sales funnel to explore different approaches to converting warm audiences into ready-to-buy leads.