S2E3: Digital Marketing from Awareness to Lead Generation Part 1

08/07/2021 25 min

Listen "S2E3: Digital Marketing from Awareness to Lead Generation Part 1"

Episode Synopsis

How can you define and reach your target audiences using digital marketing?
This week on B2B NAV, Oliver Brewood is joined by BDB’s Digital Marketing Director, James Gingell and Senior Digital Marketing Executive, Lydia Ward.
The trio discuss the first steps you should take on your journey from awareness and consideration through to the first data-capture conversion points using the magic of digital marketing.