This week Matt and Chris tackle the dilemma of being asked to pitch for a new business opportunity, where the prospect refuses to prepare a brief.
The conversation naturally spills into tackling a multitude of other relatable pain points experienced during the prospecting process.  How do you qualify a lead? How many agencies are you willing to be beauty paraded against? Who are the key decision makers in the appointment process? How do you ensure you stand out from the agency shortlist? Most importantly, what is best practice to ensure that all parties involved reach the desired positive outcome?

Ver todos los episodios