B2B Nav #27 - Pricing

21/09/2020 27 min Temporada 3 Episodio 27

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Episode Synopsis

Welcome to a new episode of #B2BNAV, your weekly podcast dive into the latest trends and brightest ideas at the cutting edge of #B2BMarketing. This week, BDB’s CEO Matt Smith, Head of Digital Oliver Brewood and Creative Director Jon Hallowell are asking – how do you put a price on value?
With an inside look from the #marketingagency perspective, the team consider how to bill for creative work. What’s the best way to put a price on an idea? How can you convince your client of its worth? Do you even know how much your expertise is truly worth?
Find out more in this week’s B2BNAV, your guide to what’s new, now and next in the world of B2B, #agencylife, #marcomms and beyond.