B2B IMPACT #03 - Talking brand awareness and the changing event landscape in B2B

23/02/2022 28 min

Listen "B2B IMPACT #03 - Talking brand awareness and the changing event landscape in B2B"

Episode Synopsis

Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution.  
Matt and Oli are back to discuss brand awareness and ever-evolving B2B event space.   
Trade shows need to evolve - here's why: https://blog.marketo.com/2020/06/trade-shows-need-to-evolve-why-and-how-drive-a-change.html 
Webinar fatigue: fallout of COVID-19: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8050986/ 
6 Tips for live virtual events to awe your audience: https://wistia.com/learn/marketing/tips-for-live-virtual-events 
How to build and measure brand awareness: https://cxl.com/blog/brand-awareness-marketing/ Mentimeter: https://www.mentimeter.com/