Listen "B2B IMPACT #03 - Talking brand awareness and the changing event landscape in B2B"
Episode Synopsis
Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution.
Matt and Oli are back to discuss brand awareness and ever-evolving B2B event space.
Trade shows need to evolve - here's why: https://blog.marketo.com/2020/06/trade-shows-need-to-evolve-why-and-how-drive-a-change.html
Webinar fatigue: fallout of COVID-19: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8050986/
6 Tips for live virtual events to awe your audience: https://wistia.com/learn/marketing/tips-for-live-virtual-events
How to build and measure brand awareness: https://cxl.com/blog/brand-awareness-marketing/ Mentimeter: https://www.mentimeter.com/
Matt and Oli are back to discuss brand awareness and ever-evolving B2B event space.
Trade shows need to evolve - here's why: https://blog.marketo.com/2020/06/trade-shows-need-to-evolve-why-and-how-drive-a-change.html
Webinar fatigue: fallout of COVID-19: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8050986/
6 Tips for live virtual events to awe your audience: https://wistia.com/learn/marketing/tips-for-live-virtual-events
How to build and measure brand awareness: https://cxl.com/blog/brand-awareness-marketing/ Mentimeter: https://www.mentimeter.com/
More episodes of the podcast B2B IMPACT
B2B IMPACT #16 - Sustainability
25/04/2024
B2B IMPACT #13 - How to manage change in B2B
02/11/2022
B2B IMPACT #12 - Future of AI in B2B
05/10/2022
B2B IMPACT #09 - BDB IMPACT Day
09/08/2022
B2B IMPACT #08 - Getting forecasting right
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