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Listen "#15 - International Marketing with Mike Golden from Brandigo (B2B in Asia)"
Episode Synopsis
Welcome to the latest episode of #B2BNAV, the podcast that helps you navigate the ever-changing #B2B landscape.
This week, BDB’s Matt Smith is joined by special guest Mike Golden, CEO of Brandigo, a global B2B agency doing cutting-edge work in social and digital spaces from its Shanghai base. Mike has some eye-opening stories to share from his time country-hopping, thanks to #COVID19 and its attendant travel restrictions, as well as an inside look at what post-quarantine life is like in Shanghai right now. But it wasn’t all coronavirus in this week’s episode: Mike also shared his thoughts on how B2B marketing really works in contemporary China, including a beginner’s guide to the wonders of #WeChat.
With the B2BNAV podcast, Team BDB is on a mission to share ideas, exchange insights and offer a fresh perspective on the trends that are shaping the future of B2B.
Where to find us: https://campsite.bio/bdb
Anchor: https://anchor.fm/b2bnav
This week, BDB’s Matt Smith is joined by special guest Mike Golden, CEO of Brandigo, a global B2B agency doing cutting-edge work in social and digital spaces from its Shanghai base. Mike has some eye-opening stories to share from his time country-hopping, thanks to #COVID19 and its attendant travel restrictions, as well as an inside look at what post-quarantine life is like in Shanghai right now. But it wasn’t all coronavirus in this week’s episode: Mike also shared his thoughts on how B2B marketing really works in contemporary China, including a beginner’s guide to the wonders of #WeChat.
With the B2BNAV podcast, Team BDB is on a mission to share ideas, exchange insights and offer a fresh perspective on the trends that are shaping the future of B2B.
Where to find us: https://campsite.bio/bdb
Anchor: https://anchor.fm/b2bnav
More episodes of the podcast B2B IMPACT
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25/04/2024
B2B IMPACT #13 - How to manage change in B2B
02/11/2022
B2B IMPACT #12 - Future of AI in B2B
05/10/2022
B2B IMPACT #09 - BDB IMPACT Day
09/08/2022
B2B IMPACT #08 - Getting forecasting right
13/07/2022
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