Unless your name is Joe Rogan, interview-based shows aren't good enough anymore. The content our buyers consume from creators & consumer media brands is just too good…and it’s (rightfully) raised the bar for B2B content. So how do you make something better?On this episode, James and Benji discuss the evolution of B2B podcasting and the strategies needed for success in 2023 and beyondLink to Post:https://www.linkedin.com/posts/jamescarbary_byebyecommoditycontent-affinityoverawareness-activity-7064928864266792960-JSEy?utm_source=share&utm_medium=member_desktopConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/

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