On this episode, Brent and James share actionable tips that will help your CEO finally post content on LinkedIn. B2B marketing is shifting, and the writing on the wall is that people buy from people, not companies - even in B2B. So what better way to put a face and personality to your company or product than by building a personal brand for your boss? This is a huge opportunity to build trust with your target buyer!We also dive into newsletter usage data from Beehiiv - (spoiler alert: it’s BAD news for marketing.)And AI DeepFakes are here! Is the sky falling? Or is this another tool that marketers could leverage to their advantage - once the public image of AI softens. Discussed in this Episode:The “cold start” content problemA LinkedIn strategy that works for busy CEOsMaking content that fires up your boss and they’re excited to postBreaking down newsletter data with Vivek NandaAI DeepFakes: friend or foe for marketers?Link to Posts:https://www.linkedin.com/posts/mjpsmith_b2bmarketing-activity-7150583781815468032-lce2?utm_source=share&utm_medium=member_ioshttps://www.linkedin.com/posts/viveknanda1_b2bmarketing-b2bnewsletter-newsletters-ugcPost-7151034262157160448-2Dfg?utm_source=share&utm_medium=member_ioshttps://www.linkedin.com/posts/emollick_this-is-a-completely-fake-video-of-me-the-activity-7148912788424294401-IY93?utm_source=share&utm_medium=member_iosConnect with us:James: https://www.linkedin.com/in/jamescarbary Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

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