ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Driving Demand: The Roadmap to Implementing Change"
Episode Synopsis
In the latest installment of our deep dive into demand generation, Lesley Crews talks with Carlos Hidalgo about his book, Driving Demand. They also discuss the roadmap to implementing change in your organization, creating an accountable culture and how to embrace the change.
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