ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Create Content Your ICP Needs, with Nicole Bump"
Episode Synopsis
In this episode, Benji talks to Nicole Bump, Fractional Content Director at Bump Inbound.A well-defined ICP should help inform the content we create, yet many organizations struggle to define their ICP beyond title and size of company. Today, Nicole provides helpful questions and direction to hone in and create content that matches what your ICP both wants and needs.
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