A New Position in an Existing Category, with Rowan Tonkin

B2B Growth
26/05/2022 39 min Episodio 1714
A New Position in an Existing Category, with Rowan Tonkin

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Episode Synopsis

In this episode, Benji talks to Rowan Tonkin, CMO at Planful.Over the past 3 years at Planful, Rowan has focused much of his effort on defining their category in a saturated and mature market. Clearly, you can't just go off and create a new category without a ton of planning and intentionality. Today Rowan shares some of the difficulties they faced and the lessons learned throughout this process.
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