Should B2B companies continue running lead gen campaigns on LinkedIn and Facebook? Recent data seems to conclusively prove that they should STOP… or at least that is what Chris Walker is saying. On this episode, Benji and James discuss the recent B2B advertising benchmark report from Metadata and Chris Walker’s response to the findings.Discussed in this Episode:How to start building an owned audienceWhy Lead gen is not the optimal strategy to use on paid socialLink to Post: https://www.linkedin.com/posts/chriswalker171_marketing-advertising-linkedin-activity-7084881983880790017-uTpV/?utm_source=share&utm_medium=member_desktopConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/

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