In this episode of The B2B eCommerce Show, Justin King sits down with Carlos Camacho, Global Commerce Lead at Bausch + Lomb, to unpack the real-world challenges—and practical strategies—behind customer adoption in B2B eCommerce.Carlos brings nearly two decades of hands-on experience driving digital transformation across manufacturing and distribution, and shares why the success of eCommerce has less to do with platforms—and everything to do with people, process, and internal alignment. Together, they dive deep into the evolution of the B2B buyer, the role of sales in a digital-first world, and what it actually takes to scale adoption globally.Key topics include:Why “eCommerce” may not be the word your customers need to hearWhat today’s buyers really expect—and how to build for themHow to create win-win adoption strategies across sales, IT, and CXThe shift from B2B to “A2A” (and what that means for the future)How to build a program (not just a project) for lasting digital successLessons from global eCommerce rollouts and what makes them stickWhether you’re a new VP of eCommerce or a seasoned digital leader, Carlos offers a masterclass in building trust, breaking silos, and getting your customers—and your company—on board with the future of digital.Guest: Carlos CamachoHost: Justin KingShow LinksFREE CommunityGPT - The B2B eCommerce Brain (try for FREE)Introducing B2B eCommerce World.  A conference focused on networking, education and training.  Melbourne, Australia August 19-20Scottsdale, Arizona November 3 - 4https://b2becommerceworld.org

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