B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

Por: The Agile Brand
B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective.

From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The show looks at B2B success in a variety of ways, all with a focus on the intersection of sales, marketing & technology.
63 episodios disponibles

Latest episodes of the podcast B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

#62: B2B CX and the Evolving B2B Customer with Rajesh Sankaran 23/09/2025
#61: How agentic AI can transform B2B event marketing with Travis Cushing, CPO of RainFocus 16/09/2025
#60: Anticipating and adapting to change with Kathleen Pomento, ProcureAbility 09/09/2025
#59: Maintaining customer centricity by knowing when to automate with Jeanne Duca, BCN 02/09/2025
#58: Interfaces that generate joy, with Dominik Angerer, Storyblok 26/08/2025
#57: Supply chain as competitive advantage with Salvatore Lombardo, Coupa 19/08/2025
#56: Building a global B2B marketing strategy with Sangeeta Prasad, Slalom 12/08/2025
#55: AI and small businesses with Aparna Khurjekar, Verizon Business 05/08/2025
#54: Building a world-class brand from scratch with Maria Winans, Kyndryl 29/07/2025
#53: Creating brands and categories in regulated industries, with Kristin Russel, Symplr 22/07/2025
#52: Navigating the effect of AI on marketing jobs and the job market with Sue Keith, Landrum Talent Solutions 15/07/2025
#51: Readying an AI-augmented workforce with John Munsell, Bizzuka 08/07/2025
#50: REPLAY: Data-driven decision-making in B2B marketing and sales with Kunal Mangal, Verizon Business Group 01/07/2025
#49: Adapting your B2B marketing playbook at the speed of AI, with Victoria Blackwell, G2 24/06/2025
#48: REPLAY: B2B Brand Stories with Tiffany Grinstead, Nationwide Insurance 17/06/2025
#47: The power of AI in UX research and design with Jason Bowman, The Office of Experience 10/06/2025
#46: Better onboarding and operations using AI to augment with Srikrishnan Ganesan, Rocketlane 03/06/2025
#45: REPLAY: Thriving amidst transformation, with Steve Blum, Autodesk 27/05/2025
#44: Why "slow" experiences are the new "site is down" with Gerardo Dada, Catchpoint 20/05/2025
#43: Localizing video using AI with Guy Piekarz from Panjaya 06/05/2025
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