Brand Tracking with Bayesian Statistics and AWS Batch

AWS Startups Blog
27/07/2021

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Episode Synopsis

Brand tracking startup Latana's Senior Data Scientist Corrie Bartelheimer outlines how mathematical models and probability theory, specifically Bayesian methods, address some of the big problems in brand marketing and how AWS Batch, together with Metaflow, solves many of the technical issues that used to be major obstacles to using Bayesian methods at scale.

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