We welcome Danielle Correia, founder of Sugaring LA, during a live recording at The Kinn. She shares her journey in the beauty and wellness industry, discussing her beginnings, the challenges she faced, and her decision to franchise. Emphasizing quality control and employee empowerment, Danielle highlights her commitment to sustainability and community engagement. She also delves into marketing strategies, the importance of education, and her vision for the future. We conclude with insights into conscious leadership and maintaining a balance between professional and personal life.Topics Discussed:Starting Sugaring LAInspiration for Beauty and WellnessTransition to Business GrowthChallenges in HiringImportance of Hiring for WeaknessesFranchising DecisionImpact of the PandemicChoosing Franchise ModelsEnsuring Quality ControlTraining and Quality AssuranceEmpowering EmployeesFocus on SustainabilitySustainability in SugaringMarketing Strategies for FranchisingThe Role of CommunityInfluencer Marketing InsightsEvaluating Marketing SuccessThe Importance of MessagingAdvice for Younger SelfWork-Life Balance ChallengesSeasons of LifeTrends in BeautyFuture of Sugaring in LATraits of a Conscious LeaderWorking on the Business vs. In the BusinessLeadership and AccountabilityCommunity Building and MarketingPartnerships and Business ProtectionQuality and Technique in SugaringConfidence in Brand and ServicesConnect with Sugaring LA on InstagramConnect with Sebastian on InstagramSebastianNaum.com

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