We welcome Paul Rice, founder of Fair Trade USA. He shares his journey from working with Nicaraguan farmers to establishing a fair trade certification system in the U.S. The conversation explores the impact of fair trade on communities, challenges of maintaining standards amid corporate interests, and the importance of conscious consumerism. Rice discusses the evolution of fair trade, sustainability, and conscious capitalism, inspiring listeners to consider the power of their purchasing decisions in creating positive global change.Topics Discussed:Paul’s Journey to Fair TradeInspiration for Fair TradeFirst Fair Trade Co-opPaul’s Nicaraguan ExperienceFair Trade USA’s MissionCertification StandardsMarket Premiums & PricingImpact on Farmers & CommunitiesStory of a Colombian Coffee FarmerConscious CapitalismShift in Perspective on CapitalismSustainability vs. ProfitabilityTraits of a Conscious LeaderGreenwashing & Fair Trade AdvertisingResignation from Labeling OrganizationChallenges of Maintaining StandardsExpansion to Larger FarmsEvery Purchase MattersChanging Consumer BehaviorEthical Sourcing as an OutletGrowth of Fair Trade ProductsVision for the Future of Fair Trade USAHolistic View of SustainabilityOrganic & Environmental StandardsSocial Sustainability & Living WagesFuture of Fair Trade StandardsConnect with Paul on InstagramConnect with Fair Trade on InstagramConnect with Sebastian on InstagramSebastianNaum.com

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