ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Automates #14 - The one with a growth mindset"
Episode Synopsis
This episode, Ben speaks to Bighand CMO Briana McCrory about all things marketing. Bri offers her perspective on:The importance of company culture in encouraging long staff tenuresBuilding a marketing function around changing buyer behaviourEvolving from a single product company to a multi product companyThe value of data-led research reports at various stages of the buying journeyRapid growth and fostering a growth mindsetThe collaborative legal tech community - competitors or not!
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Automates #2 - The one inspired by Brad Pitt
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Automates #16 - The one with a moral compass
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