A Japanese Rival to Rolls-Royce: Toyota Launches the Century Brand

29/10/2025
A Japanese Rival to Rolls-Royce: Toyota Launches the Century Brand

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Episode Synopsis

Nearly four decades after making a big push into the luxury market with the launch of the Lexus brand, Toyota Motor Corp. is setting its sites even higher. During a news conference at this year’s Japan Mobility Show, Toyota pulled the covers off the striking new Century Coupe Concept. A production ...