Send me a text!What if your book could do more than sell copies? Most authors stop at the book launch. But what if your book was the beginning, not the end, of something bigger? Allison Lane sits down with marketing strategist Ann Carden to uncover how authors can reverse engineer success by building a business around their book. Whether you're writing, launching, or already published, this conversation will shift how you think about book promotion strategies and author visibility. It’s not just about selling more books, it’s about expanding your reach and turning your book into a brand.Ann Carden is a business strategist and founder of Expert in You®, helping authors and experts scale with high-end strategies and standout positioning.Press play to learn how to turn your book into a business and reach more of the people you’re meant to serve.What You’ll LearnWhy the book launch is just a milestone, not the destination.How to create a strategy beyond “just sell the book.”The key to positioning yourself as a high-value expert.Resources MentionedAnn Carden’s website: annlcarden.comLinkedIn Learning Course: Think Bigger About Your Career by Allison LaneAllison Lane’s tech stack pack and marketing resources: https://www.lanelit.com/tech Book Recos:Rich Dad Poor Dad: What the Rich Teach Their Kids about Money That the Poor and Middle Class Do Not! by Robert Kiyosaki -  https://bookshop.org/a/55773/9781612681139 Gap in the Gain: The High Achievers' Guide to Happiness, Confidence, and Success by Dan Sullivan - https://bookshop.org/a/55773/9781401964368 The Slight Edge: Turning Simple Disciplines Into Massive Success and Happiness by Jeff Olson - https://bookshop.org/a/55773/9781626340466 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less by Dan Sullivan with Benjamin Hardy - https://bookshop.org/a/55773/9781401969950 Timestamps[03:08] Why Ready to finally finish your book or proposal? The Super Secret Book Writing Club starts soon with book marketing genius Allison Lane and bestselling author + book whisperer Samantha Bennett. In just six months, you’ll get crystal clear on your book idea, create a market-ready manuscript or proposal, and build the audience and marketing plan to sell it. Spots are limited - learn more at LaneLit.com/writingclubRate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how: Click here, scroll to the bottom, and tap to rate with five stars. Select “Write a Review” and tell me what you loved most about the episode! And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.LinkedIn @allisonlanelitFacebook @allisonlanelit 🔔 Subscribe for more tips and insights on writing and publishing!👍 Like, comment, and share this video if you found it helpful!

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