Listen "How to Boost Book Sales Through Public Speaking: Secrets from Bobbie Carlton | Ep. 40"
Episode Synopsis
Send me a text!Is public speaking the missing link in your book promotion strategy? In this episode of The Author’s Edge, Allison sits down with Bobbie Carlton, founder of “Innovation Women” and a trailblazer in speaker visibility. Bobbie shares how authorship and speaking go hand-in-hand to amplify visibility, credibility, and even compensation. Discover practical tips for landing bigger stages, overcoming industry biases, and leveraging your book to open career-changing doors. Whether you're an aspiring author or a seasoned writer, this episode is packed with actionable advice to transform your book into an unstoppable marketing tool.🎧 Tune in to learn how public speaking can be the game-changer your book launch needs!What You’ll Learn:Why public speaking is one of the most effective ways to promote your book.Creative compensation strategies for unpaid speaking gigs (and how to still make money!).How to leverage your book for high-profile speaking opportunities like TEDx and international stages.Resources Mentioned:Innovation Women Membership: https://shrsl.com/4ps4kCrossing the Chasm by Geoffrey Moore: https://bookshop.org/a/55773/9780062292988 Cait Donovan’s Podcast: Fried. The Burnout Podcast: https://podcasts.apple.com/us/podcast/fried-the-burnout-podcast/id1469939920Allison's Next Chapter Membership https://www.lanelit.com/offers/bzACbCjB/checkoutTimestamps[00:02:30] How authorship amplifies public speaking success.[00:06:00] Creative ways to get paid for speaking gigs—even without a speaker fee.[00:13:00] Why “speaking begets speaking” and how to get started sooner.[00:26:00] Real-life success stories of women authors leveraging public speaking.Bobbie Carlton is the founder of Carlton PR & Marketing, Innovation Nights, and Innovation Women. Known as Boston's "Innovation Den Mother," she empowers startups and women in tech through PR, product launches, and visibility opportunities. An award-winning marketing expert, Bobbie isReady to finally finish your book or proposal? The Super Secret Book Writing Club starts soon with book marketing genius Allison Lane and bestselling author + book whisperer Samantha Bennett. In just six months, you’ll get crystal clear on your book idea, create a market-ready manuscript or proposal, and build the audience and marketing plan to sell it. Spots are limited - learn more at LaneLit.com/writingclubRate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how: Click here, scroll to the bottom, and tap to rate with five stars. Select “Write a Review” and tell me what you loved most about the episode! And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.LinkedIn @allisonlanelitFacebook @allisonlanelit 🔔 Subscribe for more tips and insights on writing and publishing!👍 Like, comment, and share this video if you found it helpful!
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