Send me a text!What if your most valuable book marketing asset isn’t your manuscript but your audience? Allison Lane sits with Daniel Murray, creator of ‘The Marketing Millennials,’ shares how he built a LinkedIn following of over 1 million by focusing on connection over perfection. We dive into the author marketing strategies that actually work, especially when you’re short on time and budget. If you want to find your readers and keep them coming back, this is a must-listen.What You’ll Learn:How to grow a reader-focused audience on LinkedIn, no team or budget required.The unscalable marketing moves that lead to scalable author success.Why consistent, imperfect content builds trust (and bookshelves) faster.Resources Mentioned:Daniel Murray’s website: https://themarketingmillennials.com/ Podcast: The Marketing Millennials: https://themarketingmillennials.com/podcast/ Connect Daniel on LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Book Reco:Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland https://bookshop.org/a/55773/9780062388421 The Ultimate Sales Letter, 4th Edition: Attract New Customers. Boost your Sales by Dan S. Kennedy: https://bookshop.org/a/55773/9781440511417 Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses by Nancy Harhut: https://bookshop.org/a/55773/9781398606487 Timestamps:03:50 – Why most experts miss the mark on LinkedIn.10:25 – The real secret to content that connects.19:40 – How to reuse your best-performing ideas.32:10 – Sustainable marketing even when time is tight.44:00 – Daniel’s one action for authors to take today.Watch on YouTube: https://www.youtube.com/watch?v=7PKkdZMdpS0 Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how: Click here, scroll to the bottom, and tap to rate with five stars. Select “Write a Review” and tell me what you loved most about the episode! And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.LinkedIn @allisonlanelitFacebook @allisonlanelit 🔔 Subscribe for more tips and insights on writing and publishing!👍 Like, comment, and share this video if you found it helpful!

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