Selina Iddon begins by sharing personal experiences and struggles with finding purpose and maintaining focus. She highlights the importance of completing tasks and the need to break unproductive patterns. Introducing the 10% rule, Selina discusses the significance of small daily habits in achieving goals. She addresses the challenge of overcoming resistance and the process of creating new, positive habits. The conversation shifts to expanding comfort zones and the power of small acts of kindness. Selina wraps up with closing remarks, encouraging listeners to continue their journey of growth and self-improvement.

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