Individuals shape their identity based on the values that are important to them. This process is dynamic and long-term, involving reflection on questions about self, life goals, values and the future.

Contemporary approaches to identity assume that it is constructed and negotiated in response to changing social and cultural conditions. In the conflict over self-concept, multiple types of input can contribute to the total subjective value of each choice option. Interventions that increase the degree to which the target behaviour is perceived as self-relevant will improve self-regulation. Interventions that increase an individual's perception of their own actions as relevant will improve self-regulation.

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