Our host, Tanner Natzke sits down with Travis LoDolce, Senior Director of Marketing and Advertising for the San Francisco Giants, to unpack the evolving world of sports marketing. LoDolce shares his journey, from education to executive leadership, and offers a behind-the-scenes look at how perseverance, creativity, and authentic storytelling drive lasting fan connections.He dives into the post-COVID shift toward performance media, the importance of reaching new audiences, and why community impact remains central to the Giants’ mission. With heartfelt stories and hard-earned wisdom, LoDolce explains how attitude and effort shape results, and why staying curious beyond the stadium walls is key to long-term success in the industry.Do YOU want to become elite? Check out our new website at attitudeeffortresults.com. Help us grow our community by following us and sharing @AttitudeEffortResults.Let’s inspire others and continue to grow together!

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