EG America's Brian Ferguson shares SmartRewards, RMN, foodservice strategies

At Your Convenience
15/07/2025 18 min

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Episode Synopsis

In this episode of “At Your Convenience,” CSP Editor Rachel Gignac talks with Brian Ferguson, chief marketing officer at EG America, Westborough, Massachusetts. Ferguson talks about EG's loyalty program, SmartRewards, the chain's investment in retail media and artificial intelligence and its foodservice offerings.

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