ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Audio intelligence: How in-store sound is becoming retail media's secret weapon"
Episode Synopsis
In the latest episode of CSP's "At Your Convenience" podcast, Vice President of Content Strategy Abbey Lewis sits down with Marc Walkin, Head of Marketing at Qsic. Walkin makes a compelling case for why convenience stores represent an ideal environment for strategic audio: "What makes c-stores so unique is first, they're highly impulse-driven relative to other channels," Walkin explains. "Any audience that is more impulse-driven is obviously more susceptible to ads that could change behavior."
In God we trust